04 Jul

Redesign of Atheltic Cardio Club website – case study

 Objective :

  • Redesign and enhance the Athletic Cardio Club website (http://www.roacc.ro/en),
  • add community and news sections, along with a newsletter service.
  • development of a web application where members could save their statistical records for the practiced sports. The web application can only be accessed using log-in credentials (username/password) generated upon registration.

Approach and methodology

MBM Software uses an agile methodology, which means the client is very frequently updated with the development stage.

Our project manager analyzed the requirements and appointed 1 designer, 2 software developers and 1 tester for the job. One programmer would be responsible for developing the website, while the other would develop the web application.

Since the project involved conceiving a new logo for our client, our idea was to inspire team work, love for sports and passion, all simultaneously. This is why the approved logo contains two runners (male and female) inside a heart shape. The predominant color is red, which is a subliminal call for action (sign up, get involved).

Next, our designers came up with the first mock-up, which arranged the desired functionalities in a user-friendly manner. To our luck, the first mock-up was immediately embraced by our client, who gave us the green flag for turning the design into a WordPress theme.

Our developers started working on the WordPress development, which took around 4 days before the first beta version was ready. Under careful supervision from the project manager, the developer in charge of the front-end was very careful to use the right CSS and test the visual elements of different devices and different resolution, ensuring the website’s responsiveness.

The following 3 days were spent on plugin development and integration for the community sections. For this website, MBM used a newsletter plugin customized by our developers. Using this custom plugin, our client is able to extensively customize his newsletter format and content, add/remove users from the newsletter emailing list, and get precise data on who has received the newsletter (who’s read the email, the number of bounce-offs, unsubscribes, etc). Furthermore, the community plugin was installed, configured and tweaked so it would match the client’s requirements.

Afterwards, our specialists copied the Google Analytics script to the footer of the page, and installed the Google Analytics plugin, for access to website statistics.

In the same time, MBM developed the web application. The sign up form was integrated in WordPress through the use of the Custom Fields plugin. This way, the website’s users and the web application’s users are gathered in the same database, and fully integrated with the Newsletter plugin.

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